INTERVENTIONS
Intervention à Soul Space
Mon Corps, ma Bataille
Intervenants:
Bahia El Oddi (Fondatrice et Directrice de Soutien et Aide contre les Troubles du Comportement Alimentaire, Cofondatrice de Human Sustainability Inside Out)
Housni Zbaghdi (Fondatrice et Directrice de La Maison de la Philo)
Avec Ou Sans Parure: Troubles du comportement alimentaire: quelles réalités au Maroc ?
Intervenants:
Hachem Tyal, Psychiatre à Casablanca
Karim Ouali, Médecin nutritionniste
Bahia El Oddi, Fondatrice de Soutien et Aide contre les Troubles du Comportement Alimentaire, Cofondatrice de Human Sustainability Inside Ou
Soukaina Bouchebti, Pédo-psychiatre à Casablanca
Intervention à Harvard Business School
The Cost of Perfection: Is it time to end to pretend?
Intervenants:
Geoffrey Jones (Professeur d’Histoire des Affaires Isidor Straus et Directeur académique de l’initiative de la faculté sur l’Histoire des Affaires à Harvard Business School)
Bryn Austin (Professeur de Sciences Sociales et Comportementales, Harvard T.H. Chan School of Public Health)
Carin Isabel Knoop (Fondatrice et Directrice de HBS Case Research & Writing, Cofondatrice de Human Sustainability Inside Out)
Bahia El Oddi (Fondatrice et Directrice de Soutien et Aide contre les Troubles du Comportement Alimentaire, Cofondatrice de Human Sustainability Inside Out)
Intervention à l’Ecole Française International (EFI)
Sommes nous ce que nous mangeons?
Intervenants:
Bahia El Oddi (Fondatrice de Soutien et Aide contre les Troubles du Comportement Alimentaire, Cofondatrice de Human Sustainability Inside Out)
zouitaou3siلا (Association étudiante de Philosophie de l’EFI)
Intervention à Harvard Business School
The Hidden Cost of Success: Rethinking Perfection in Our Lives
Intervenants:
Bahia El Oddi (Fondatrice et Directrice de Soutien et Aide contre les Troubles du Comportement Alimentaire, Cofondatrice de Human Sustainability Inside Out)
Carin Isabel Knoop (Fondatrice et Directrice de HBS Case Research & Writing, Cofondatrice de Human Sustainability Inside Out)
PUBLICATIONS
HARVARD BUSINESS SCHOOL
June 2025 Background Note HBS Case Collection
Authors: Geoffrey Jones (Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative), Bahia El Oddi (Founder of Soutien et Aide contre les Troubles du Comportement Alimentaire, Co-founder of Human Sustainability Inside Out)
Abstract
Thinness has been emphasized as a predominant beauty ideal for many decades across the world. This background note shows how over the long-term corporate actors have tapped into centuries-old religious, racial and social constructs to diffuse thinness as a key aspect of global beauty ideals. The fashion, media, and weight-loss industries have emphasized to women the virtues of a slim figure and looking young as keys to attracting partners and even succeeding in their jobs. This has had enormous negative social and health costs, including the spread of eating disorders. Consumers, businesses and influencers have more recently challenged restrictive and stereotypical ideals. Body positivity movements and diverse representations have gained momentum. However, the continued overwhelming presence of hyper-thin women as fashion and beauty models suggests that the business of thinness remains as active and damaging as ever, while political shifts in the United States and elsewhere have created uncertainties about the likely future direction of social norms.
