Divas & Pagganas
« I am thin and gorgeous »
Dolce & Gabbana store, Passeig de Gràcia, 95, Barcelona, Spain
“Divas & Pagganas” unmasks the subliminal message of Dolce & Gabbana provoking tagline: thin is good, gorgeous is good, and this at any price – may it cost health or money.
This tagline could be read on a £1,890 sneaker that Stefano Gabbana, co-founder of the Dolce & Gabbana fashion house, posted on his Instagram account.
This tagline doesn’t come as a surprise neither novelty. The fashion industry, symbolized by iconic brands such as Dolce & Gabbana, has a long history of glamorizing the thin ideal, blurring the lines between male and female body lines by taking the traditional masculine suit and crafting it into a female symbol of power and confidence.
“Divas & Pagganas” reveals the modern Oedipus, who killed God believing that this fratricide will open the door to freedom and power. But old religious beliefs have been replaced by modern divas of beauty and glamor, which altars are today idolized by millions of “emaciated pagans” across the world.